I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:

If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ’em… sell it to ’em and you’ll be on easy street!

The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.

Continue reading “Why referrals & networking will not help you get more clients”