Welcome to episode two: Attack of the Clones of my sales psychology series. In the last post, I outlined the three keys to sales success – today, I’m breaking down the fourth, wild-card key.

That’s right. If you want rockstar sales results, it’s time to look into the mirror – at you, your thinking and the impact it has on your business’s performance.

Small head’s up: for some people, this is gonna be a very confrontational post. Continue reading “Sales Psychology: Are your beliefs sabotaging your selling?”

Welcome to first post in my Sales Psychology series. Today I’m going to be breaking down the three fundamental elements to effectively and ethically convince other people to buy your stuff.

The best part? It doesn’t matter if your “stuff” is a product, service or simply an idea. Continue reading “Sales Psychology: The 3 Keys to successful selling”

Last friday marked the one month anniversary of my new, improved website. It’s been a truly fantastic month of connecting with new friends and clients, all over the world. The stats are in, the ROI has been measured and I’m declaring it a victory!

To celebrate, I’m giving away free (very valuable) stuff! To you! I’m also kicking off a breakthrough blog series on the Psychology of Selling. Free stuff and sales – somehow all connected. Read on to find out what it’s all about… Continue reading “Sales Training Series: The Psychology of Selling”

The art and science of persuasion is an interesting topic because the biggest fans of “persuasion techniques” are usually scumbags, looking for ways to brainwash prospect customers or the opposite sex, for nefarious purposes.

On the other hand, persuasion used to further positive business goals, put win-win deals together and create impact can only be a good thing.

I put the word “Jedi” into the title of this post for the following reasons:

  1. Jedis are all-powerful and can convince anyone of anything.
  2. Jedis play for the “light side of the force” and believe in doing the right thing.
  3. I’m a closet geek and grew up wishing I had my own light saber.

So today I’m going to share a psychological strategy for persuasion, that only works if you’re using it for the right reasons. It’s also the most powerful persuasion technique of them all. Continue reading “The secret Jedi formula for irresistible persuasion”

It’s true… at least for 99% of wannabe entrepreneurs and their businesses. Customers don’t really give a s*** about you, your product or your business.

The good news? It doesn’t have to be that way and the alternative means better retention, more sales, raving fans and big profits.

Creating caring customers doesn’t have to be hard. Today I’m sharing the psychological secret that can systematically turn crowds of strangers into hordes of loving clients. Here’s how to make it happen…

Continue reading “Why your customers don’t give a damn about you”

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