Price point. What to charge. Every entrepreneur has experienced a moment of agonizing indecision as they hover over numbers with dollar signs attached.

All business owners think carefully about what they charge. Should you end your figure with a seven or a five? Go top shelf or bargain basement? Have half the customers at double the price or double the customers at half the price?

Pricing is crucial. In fact, what you charge will make or break your business. Higher prices simply work better. Here’s seven psychological reasons why…

Continue reading “Why People Want to Pay You More: 7 Reasons Doubling Your Rates Doubles Success”

It’s a wonder you’ve managed to sell as much as you have. Your customers have got issues. They’re illogical, impulsive weirdos.

Why? Because your market demographic, no matter how “niche” you might be, is made up of the wider group of freaks we refer to as “humanity”. Crazy people.

Yet entrepreneurs continue to act as if their customers are part of some large group that can be predicted, rationalized and plotted on graphs.

Here’s a story that’ll prove to you why your customers are crazier than you realize… Continue reading “All your customers are crazy (aka psychological customer retention)”

Wowsers! What a month. This is an announcement post, so it’ll be important if you’re one of the people who has been religiously following the Sales Psychology series and shooting for the prizes. If that isn’t you, now is your chance to discover the series.

When I kicked off this series, my biggest intention was to draw out my silent subscribers by turning them into active commentators. Some hundreds of awesome blog comments later, I’m declaring victory! Continue reading “Sales Psychology: The Close (Announcement)”

I love selling. It sounds crazy to some people, but engaging face-to-face in sales is one of my favorite thrills. There’s no arena of selling more exciting than making major deals with big corporations.

I’m going to share my nutshell guide to the sales strategies I’ve used to build up my personal career. I’ve been both looking forward to this (because I love selling), and also feeling a little awkward about it these tactics have long been what I consider the aces I stuff up my sleeve. Continue reading “Sales Psychology: The Nutshell Guide to Corporate Schmoozing”

When I decided to do a blog series on Sales Psychology with promo prizes, I had to work hard to convince James Chartrand that giving away valuable consulting time was going to be a good thing to do. I put on my best rapport-face and tried hard to sell her on the compelling benefits of exposure to my awesome readers.

 

It worked… but only just. James was skeptical. Thousands of visitors, hundreds of insightful comments and buckets of tweets later, she realized that the Sales Psychology bandwagon was not to be missed. I thoroughly enjoyed the moment she emailed through a overly polite guest post request.

This guest post is great news for you because it’s written by one of the world’s premiere web sales experts. It’s good news for me, because it’s the ultimate evidence that I was right all along! Enjoy!

Take it away James….

Continue reading “Sales Psychology: Why You Need to Weigh Your Customer’s Mental Scales”

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