Price point. What to charge. Every entrepreneur has experienced a moment of agonizing indecision as they hover over numbers with dollar signs attached.
All business owners think carefully about what they charge. Should you end your figure with a seven or a five? Go top shelf or bargain basement? Have half the customers at double the price or double the customers at half the price?
Pricing is crucial. In fact, what you charge will make or break your business. Higher prices simply work better. Here’s seven psychological reasons why…
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