Your business success demands colossal sales skill.

No entrepreneur can avoid it. No matter how it makes you feel, you must be come an expert salesperson. Even startup technologists building software in their code-caves have to persuade investors to sign cheques.

It’s no surprise that – sooner or later – I talk with all my clients about sales. Money does strange things to people and when talking to customers about it or asking for it… things get weird.

Otherwise confident entrepreneurs start second guessing themselves. They hesitate and choke. What was friendly conversation becomes stilted and awkward.

You can’t ask for the money when things get strange. You can’t handle objections when you feel awkward. You can’t close the deal when you’re acting weird.

So here’s a guide – that goes straight to the heart of the mental root of the weirdness – that’ll show you how to never mess it up again.  Continue reading “How to fearlessly pitch and sell without feeling weird”