So I was having a bit of a twitter chat with a friend and fellow nlper about the power of testimonials… specifically; when you get other people to get them on your behalf.

This chat made me wonder if I should reveal a secret formula I use with my clients to get truly gushing, powerful testimonials. I’ve never given this away for free before…

Continue reading “Who else wants the formula for awesome testimonials?”

There is a simple technique for making more sales or growing your business. This technique is so simple, in fact, that it seems like a magic trick. There is a prize for people who read this post.

It isn’t magic.. and the psychology is simple. The problem is that 95% of small business owners (large corporates are guilty too!) don’t focus on understanding the psychology of their customers… so they miss the obvious stuff.

Reading this post (and taking the necessary simple action) will ensure your business never suffers from this common mistake…

Continue reading “Psychological trick for more customers”

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