The title of this article is a lie and a trick. This article is really about the dangers of marketing to the lowest common denominator.

This is a rant post. The headline I just used to ensnare your attention (thank you for it, by the way, and please bear with me) is just one trademark example of a whole school of sleazy marketing.

That it’s sleazy isn’t news. What you may not know is just how lethally dangerous this type of marketing can be to your business. Continue reading “Someone offered me $50k not to publish this”

Price point. What to charge. Every entrepreneur has experienced a moment of agonizing indecision as they hover over numbers with dollar signs attached.

All business owners think carefully about what they charge. Should you end your figure with a seven or a five? Go top shelf or bargain basement? Have half the customers at double the price or double the customers at half the price?

Pricing is crucial. In fact, what you charge will make or break your business. Higher prices simply work better. Here’s seven psychological reasons why…

Continue reading “Why People Want to Pay You More: 7 Reasons Doubling Your Rates Doubles Success”