Perhaps the widest acclaimed piece of advice for aspiring entrepreneurs is: Know Thy Purpose. Followed closely with some synonym for “Make an impact”.
Hundreds of seminars and bulging business books howl urgent encouragement: Set aside all other thoughts and ideas until Clarity-of-Purpose is yours. Make a difference. Motivation and success will flow.
The underlying presupposition is that by somehow divining the precise correct business plan – the one you were perhaps “sent here” to perform – you’ll immediately hop in the carpool lane to business success and skip the worst parts of the journey. Make your purpose about “helping people” and you’ll get an even quicker shortcut to easy-street.
This feel-good cult of purpose has spawned thousands of wannabe entrepreneurs who claim they’re here to help others – but what if this attitude is actually sabotaging their business success?
Read on, to discover why making “Help People” your ultimate mission is a commercial and psychological disaster of colossal proportions. Continue reading “Why Helping People is a Crock”