Unshackling us from the idea that answering email equals “winning” is the best thing Tim Ferris ever did for the entrepreneurial community. However, it’s essential to remember that Tim Ferris is an author, which is a type of artist.
For artists, email is an obstacle. It’s a distraction between you and what Steve Pressfield calls “doing the work”. I couldn’t agree more.
Entrepreneurs don’t get to be so idealistic. You – as a business owner – are not a creative island. You need people to know about the work you’re doing. You need to communicate. You need email… hell, you probably need to send a few text messages!
This article isn’t really about Tim Ferris. It’s about ending the demonization of both a powerful communicative tool and the ENTIRE philosophy of communication itself! Continue reading “Why Inbox Zero works and Tim Ferriss is wrong about email”