It’s time to come clean and tell you what’s really going on.
There are two parts to this update: The “What” and the “Why”. Let’s start with Why:
I’m really fed up and frustrated.
Productivity Software is utterly broken. It doesn’t work. It doesn’t get results.
Aspiring entrepreneurs are desperate. They’re frantically searching for breakthroughs. Hunting for anything that promises to boost their personal effectiveness.
They wage constant internal battles with themselves, where one part of them has unbelievably huge expectations and ambitions for their success… while the other part just wants to surf Facebook and watch Netflix. They hype themselves up and then beat themselves up… all in the same afternoon!
Meanwhile, their actual business is the refugee caught in the psychological crossfire. Continue reading “Why I’m quitting my business to build software “